Branding | Website
EE Reed Mid-Atlantic who’s parent company is based out of Houston, Texas is a full-service construction company. Their team provides everything from preliminary and conceptual estimates to full construction phase builds capabilities.
In early 2016 I met with the Executive VP of an innovative construction and engineering company who was looking to expand their operations. Although they had been tremendously successful in their industry they felt their existing website did not do an effective job of marketing their company to new clients.
When I first reviewed the site I immediately noticed that their core services were getting a bit lost and that the site didn’t effectively highlight the projects they had worked on. I knew structural changes were needed that would bring this content to the forefront. They had a vast library of both photography and written case studies that were not being showcased. These items had been meticulously arranged by the various types of projects they represented. It was critical that this organization structure was not lost within the digital experience but rather augmented by real time filtering options.
Ultimately, the site produced had a clean and modern look. It reflected aspects of the parent company’s brand but was truly unique to the Mid-Atlantic region. Rather than letting complicated graphic treatments overpower the user experience I let the content drive the design. I carefully selected photography from their library that would best highlight their capabilities and wrote content that would pair well with those selections. The end product was not only a beautiful representation of their work but it was a highly functional tool enabling them to effectively market to existing and potential new clients.
