Branding | Website
Canea is a software company based out of Göteborg, Sweden that develops enterprise level productivity applications. Their goal is to help companies optimize, transform and accelerate their business operations.
In 2016 I was asked to develop a new website for a suite of products called CANEA ONE that the company was currently marketing to businesses and organizations worldwide. The unveiling of the new website was intended to coincide with a large software conference that would increase their exposure to the growing North American market.
CANEA already had begun developing a fresh new look and feel for the product suite but had not yet translated that brand into their digital media. The website would ultimately extend the reach of the brand and open the door to other marketing material such as email marketing campaigns and trade show exhibit designs. The goal of the new site was simple… inform new potential customers of the capabilities of the software products and encourage them to schedule a demo with one of the CANEA ONE sales representatives. Furthermore, the site served as a mechanism for attracting new sales partners both in the United States as well as other countries worldwide.
After planning and developing a solid structure for the site to built upon I created a design that captured the essence of the new brand while driving visitors to measurable and actionable results. The idea of leading customers to pages within a website is always a goal but becomes even more critical when using a site to sell products or services. Custom forms were developed to capture appropriate information and link customers to strategic marketing campaigns. These campaigns would ensure that new visitors would be exposed to valuable information about the products. Meaning that a visitor’s 5 minute web experience could potentially convert to 6 months of product marketing. In concert with the production of the website I provided art direction on the email marketing campaign and provided content development on many of the marketing messages that were used.
The launch was a huge success an the new site corporate product website captured the eye of many CANEA ONE partners worldwide looking to emulate the site within their regional marketing efforts.
