Branding | Website
AVITAS is a full-service aviation consulting firm with extensive expertise in all facets of the aviation industry. They are the leading aircraft expert advisor to financial institutions, airlines, manufacturers, law firms, maintenance facilities as well as government agencies and have literally written the book on aircraft valuation.
Air travel has changed quite a bit over the years. There was a time, called The Golden Age of Flying, when people still considered flying in a plane to be a luxury. It was not how everyone traveled because the cost was often beyond their means. So they dressed in their best attire and were pampered by those lucky enough to work for the airlines. Today air travel is mainstream and so common in fact that we often take it for granted, thinking it is no less complicated than boarding a bus or a train to get to our destination. But when you are 30,000 feet in the sky you can’t just stop or pull over if there is a problem with the aircraft. It takes a great deal of effort to ensure you are safe in the air. Planes go through rigorous testing to ensure air worthiness and they must be held to a much higher standard. AVITAS, has been behind this effort for over 30 years. They write the blue book for aircraft valuation and are known for their expert knowledge of all aircraft.
When I was asked to help develop both a new brand identity and website for AVITAS, I wanted to make sure that it reflected the company’s long history, it communicated clearly what the company’s purpose was and who it served but most of all it reflected the goal of the organization that is thier namesake… aviation truth. Digging in I developed three unique logos for the company. Each of which symbolically touched on core elements of the organization. Ultimately they decided that they wanted to continue with the mark that they already had seeing the brand equity that it held. So I refreshed the mark, cleaned it up and paired it with a new color. This gave me a solid foundation for developing the site.
