Branding | Website

With over 30 years of experience, B-FOR International specializes in international trade shows. They partner with leading trade show organizers, to provide exhibitors with cost-effective participation options at premier events around the world.

When I was approached by B-FOR to develop a new brand and website I listened to the owner of the company Bjorn explain his life experiences that led to the inception of this amazing company. I immediately knew that I needed to provide something that would match his experience, something that stood out and made a bold statement. On the surface you may not see the complexities of international trade shows but the reality is that there are so many variables that come into play. A company like B-FOR that manages international trade show events needs to constantly see the forest beyond the trees. They need to simplify the complexities for their customers and it was our job to figure out the best path to simplicity.

This process began with creating a set of web based tools that allowed them to manage every aspect of the trade shows they represent from registration to deadlines and everything in between. And link these tools to a beautiful front end website that not only worked well for the mobile lifestyle of their customers but provided intuitive tools that helped simplify the complexities of international trade shows.